DOCTOR OF BUSINESS ADMINISTRATION

AGRIBUSINESS
ENTREPRENEURIAL
MARKETING

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Lead the Future of Agribusiness Innovation!

The Doctor of Business Administration (DBA) in Agribusiness Entrepreneurial Marketing (EM) is a flagship program offered through an exclusive collaboration between MarkPlus Institute and Universitas Gadjah Mada (UGM). This program is specifically designed to cultivate strategic leadership in the agribusiness sector. With a curriculum that blends rigorous academic insights and cutting-edge business practices, the DBA provides an exceptional platform for professionals who aspire to broaden their perspective, expand their networks, and lead transformative change in agribusiness.

Learning System

Hybrid (online dan offline)

Registration Period

September 16, 2025 – January 20, 2026

Tuition Fee

Rp35.000.000 per semester

Program Duration

3-5 years

Differences Between a Ph.D. and a DBA

Aspects

Doctor of Philosophy (Ph.D.)

Doctorate in Business Administration (DBA)

Program Focus

Primarily academic, designed for those aiming to pursue a career in research and academia.

Business-oriented, ideal for professionals seeking senior leadership or strategic roles.

Career Pathways

Academic careers.

Executive leadership, business ownership, consulting, as well as academia.

Program Approach

Emphasizes theoretical research aimed at developing new theories or refining existing ones.

Emphasizes applied research to identify and solve complex business challenges.

Publication Requirement

Publication in academic journals is mandatory.

Journal publication is not mandatory.

WHY DBA IN AGRIBUSINESS ENTREPRENEURIAL MARKETING?

Indonesia’s First DBA program with a dedicated focus on the agribusiness sector.

Designed to accommodate busy professionals across Indonesia with a flexible online and offline format.

Participants are not required to publish in academic journals.

Culminating in a project based on relevant and practical case studies.

Emphasizing practical knowledge and skills that can be directly applied in the real world.

Key Features of the DBA in Agribusiness Entrepreneurial Marketing

  • Graduates will receive an official degree from Universitas Gadjah Mada.
  • Delivered by practitioners and academics from MarkPlus Institute and UGM Agribusiness.
  • Specially designed by the MarkPlus team.
  • Build agribusiness expertise and sharpen decision-making skills through real business cases.
  • Opportunities to join prestigious national marketing events such as the Indonesia MarkPlus Festival, Jakarta Marketing Week, and the MarkPlus Conference.
Curriculum Overview

What You Will Learn in This Program

  • Exploration of philosophy and scientific concepts, ethics and research ethics in relation to Pancasila, research management, academic life, ways of thinking, and scientific publication.
  • Presentation of literature reviews or conceptual analyses on issues outside the dissertation but aligned with each student’s research interest.
  • Development of individual research work, including dissertation proposal writing, proposal seminar, comprehensive examination, research seminar, and dissertation/final project defense.
  • Courses led by the Promoter Team focusing on scientific development in agriculture, particularly emerging trends and issues in agribusiness marketing.
  • Integrative study of agricultural business management, balancing commercial objectives (profit optimization) with the Sustainable Development Goals (SDGs).
  • Covering finance, human resources, technology, marketing, and operations management with a sustainability-driven approach.
  • Application of decision analysis to real-world agribusiness problems through identification, evaluation, and implementation of optimal decision-making actions.
  • In-depth exploration of strategic and tactical marketing approaches for agricultural products, incorporating the latest marketing concepts and technological innovations.
  • Discussion of selected topics from reputable national and international publications (books and journals) from the last 5–10 years, emphasizing theoretical approaches, results analysis, policy implications, production efficiency, demand forecasting, market analysis, as well as risk and uncertainty.

Admission Requirements

A certified copy of a Master’s degree (or equivalent) from an accredited program.

Official academic transcript showing Cumulative Grade Point Average (CGPA) from the Master’s program (or equivalent).

Accreditation certificate of the Master’s program:

1. Proven by a scan or screenshot of the accreditation certificate from the National Accreditation Board for Higher Education (BAN-PT/LAM-PTKes) website, valid at the time of application.

2. For programs in the process of accreditation renewal, proof of submission/receipt to BAN-PT/LAM-PTKes is required.

3. For international graduates, an equivalency statement from the Indonesian Ministry of Education (Kemendikbud) must be submitted in place of an accreditation certificate.

Applicants must submit valid results (issued within the last 2 years) from one of the following recognized tests:

PAPs UGM

TPDA PLTI

Tes Potensi Akademik (TPA) BAPPENAS

Applicants must submit valid results (issued within the last 2 years) from one of the following recognized tests:

AcEPT UGM

TOEP PLTI

Internet-Based (iBT) TOEFL

Institutional Testing Program (ITP) TOEFL

International English Testing System (IELTS)

Two confidential recommendation letters from referees who are familiar with the applicant’s academic or professional background.

Learn from Leading Experts in Agribusiness Entrepreneurial Marketing

Our faculty team combines the expertise of both academics and industry practitioners.

Dr. (HC) Hermawan Kartajaya

Founder & Chairman MCorp

Dr. Jacky Mussry

Vice Chancellor MarkPlus Institute

Ir. Jaka Widada, M.P., Ph.D.

Dean of the Faculty of Agriculture Universitas Gadjah Mada

Prof. Dr. Setyo Riyanto, S.E., M.M., CPM (Asia)

Former Director of Retail & Property PT. Pos Indonesia

Prof. Dr. Ir. Irham, M.Sc.

Professor in Agribusiness Universitas Gadjah Mada

Prof. Dr. Ir. Masyhuri

Professor in Agribusiness Universitas Gadjah Mada

Ardhi Ridwansyah

Deputy CEO MarkPlus Institute

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